Client: IBM · 2017 · Installation
Watson Masters
IBM's Watson responds to sight, voice, and commands of tour guides at the Masters tournament, delivering real-time statistics onto a curved u-shaped room.
Projects
Cases with process and results in plain sight. This is how we work.
References
The standard we chase
A selection of immersive web experiences we use as a technical and quality benchmark. These works are by Active Theory — we cite them to show the level of craft that inspires us; they are not our own projects.
Work by Active Theory ↗
Client: Spotify · 2017 · Game
Climatune
A series of playlists and visuals revealing how weather impacts music choices worldwide. In partnership with Spotify and Accuweather.
Client: YouTube · 2018 · Website
Classic Stories Retold
A content hub housing over 60 videos from 13 advertising agencies that re-imagined classic fairy tales, each with a unique 3D model.
Client: Autoneum · 2019 · Website
Acoustic Garage
A 3D car configurator for users to drive, customize and learn about automotive acoustic design.
Client: Fox · 2014 · Game
Witness Gotham
An explorable crime scene where users can collect evidence and attempt to solve the Wayne murders.
Client: Adult Swim · 2016 · Website
Toonami
Explores the world of Toonami through an epic WebGL timeline of images, videos and sound bites — three consecutive annual versions, each with a new visual style.
Client: U.S. Air Force · 2017 · Game
Airman Challenge
A high-tech, interactive training simulation with 16 unique mini-games, designed to teach potential recruits about different career paths within the Air Force.
Client: Google · 2019 · Game
Wonderful Weekends
A playful 'gumball' experience and visual guide for discovering activities using Google's product suite, mirroring the physical installation at a Chicago festival.
Client: Porter Robinson · 2021 · XR
Look at the Sky
A five-minute, multiplayer music video accessible via mobile and webVR, immersing fans in Porter's latest track.
Client: YouTube · 2022 · Website
Tarot with YouTube
An interactive tarot-reading experience that connects users with YouTube creators through animated cards.
Client: Girls Who Code · 2021 · Website
Doja Code
An interactive music experience with Doja Cat for Girls Who Code, introducing coding concepts in a playful way.